Facilities, Culture, and Leadership: Lessons from Pitney Bowes
Before becoming CEO of Pitney Bowes, I had spent years studying land-use planning and serving
This past week, I was on vacation, first at Martha’s Vineyard and then in Mashpee on Cape Cod. I have an I-Phone, which means that I have ATT cellular phone service, as was the case with my wife, my sister-in-law and brother-in-law, whom we visited on Martha’s Vineyard, and many of their other visitors. Additionally, I rented a home that had all cordless phones. The owners, whom we met Saturday morning, July 10, before leaving had Sprint cellular phones.
The telephone and Internet service were so bad for the eight days we were away that we were effectively cut off from communicating with others except for very brief periods when we could find a signal at a handful of locations. Moreover, when there were power outages because of weather and horrific heat, we also were unable to use the landline phones in the rented house or the wired Internet service the owners had provided us.
My purpose for telling this story is not to complain about Internet or cell phone service, but to point out the vulnerability we face in our modern, high-tech society. People make the faulty assumption that paper-based communications, TV and radio communications, and face-to-face communications are less necessary and can even be allowed to deteriorate because we have electronic communications available. The cover story in the July 3-9 issues of The Economist , entitled “Cyberwar: the threat from the Internet” highlights only one of the many risks associated with our increasing dependence on the Internet, the vulnerability of the Internet infrastructure to cyber-warfare tactics.
After the events on September 2001, cell phone service, as well as landline telephone communication became useless because the demand quickly overtook the supply. ATT has created a similar ongoing problem by its success in marketing Iphones: it has insufficient capacity to address the huge increase in system demand for data downloads. The GAO issued a report in October, 2009, which found that, in the event of a pandemic, and a quarantining of a significant part of the working and school-age population, the Internet would break down, especially in residential areas, largely because school children staying at home would overload the system downloading YouTube videos and accessing Facebook pages.
There are four critical actions the federal government needs to take:
People sometimes forget that the concept of the Internet was invented by the Defense Department in the 1960’s to protect us from the consequences of having our traditional landline phone systems incapacitated in the event of a war. We have to get back to basics and protect both our wireless communications and wired Internet systems for everyone’s benefit.