On April 6, I had an opportunity to speak on The CEO Show with Robert Reiss. I shared some ideas for how small to medium-sized businesses can improve their customer communications and take advantage of valuable marketing opportunities. I also reflected on some strategies I used as CEO, and discussed how Pitney Bowes is working to evolve, adapt to change, and enhance the “customer experience” through innovation.

I enjoyed this interview very much. Please click below to listen to the recording.

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The Sunday, January 6, New York Times Magazine cover story was about the disappointing results of the electronic voting technologies implemented by many states after the passage of the Help America Vote Act, which resulted from the problems identified in the 2000 Presidential and Congressional elections.

I have always believed that government officials and businesses get too enamored of the latest and greatest technology, without recognizing and trying to retain the benefits of older technologies. Pitney Bowes has strongly believed that the most secure system of all is voting by mail, which supplements traditional paper-based ballots with state-of-the-art address management software and ballot tracking and tracing systems.

The biggest problem identified in the article was the quirkiness and unpredictability of computer-based systems, which fail in unexpected ways on election days, because of the large number of people using them. The kinds of misuse possible when tens or hundreds of millions of people use a system are not all predictable, and, therefore, not preventable. This Freedom to Tinker blog post clarifies some points made in the article in reference to this topic. (more…)

Recently, our mailing industry has spent a lot of time thinking further about the continued strength of “Do Not Mail” legislation. Our company also sponsored a survey conducted by the respected industry publication DM News.

The findings are quite interesting:

• To the degree that “Do Not Mail” proponents have cited environmental arguments, they have successfully left with the public a number of misimpressions about mail’s environmental impact, all of which grossly exaggerates mail’s negative environmental impact:

• While mail constitutes about 2% of solid waste in landfills, the public believes it constitutes over 33%.
• Similarly, the whole issue of the cutting of trees to produce pulp and paper has been wildly misunderstood. The practice of cutting and harvesting older trees and replacing them with new plantings, usually accounts for very little negative environmental impact.
• The public correctly understands that poorly addressed and poorly targeted mail is wasteful. As a Company, Pitney Bowes has been passionate about selling solutions to reduce the production and delivery of wasteful mail, so I could not agree more with this perception. (more…)

Not surprisingly, I get asked about the future of mail. People point to the decline in personal correspondence, the tendency of large transaction statement providers like banks and insurance companies to encourage customers to receive bills and statements on the
Internet, the decline in magazines and newspapers on newsstands and through the mail, and the likelihood that catalog and direct mail recipients will find ways to stop getting mail they do not want to receive.

Every one of these parts of the mailstream has different future prospects. Paper-based consumer-originated personal correspondence has been declining for a long time. Transaction statements are a mixed bag. Some bills and statements are going electronic, such as bank and insurance statements. Others, like health care statements, are growing as we all spend more on health care. Mass circulation magazines and newspapers are declining, but a high-end publication like The Economist is growing nicely.

The Direct Marketing Association (DMA) has just launched a new mail preference service that will allow mail recipients to register to receive more of what they want and to eliminate or reduce what they do not want. The DMA has delivered a significantly enhanced service for mail recipients who want to have more control over what they receive. (more…)