Mike Critelli

Mike Critelli,
Retired Executive
Chairman,
Pitney Bowes

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Archive for the ‘Health insurance’ Category

WHY “GATEKEEPERS” NEED TO BE KEPT HONEST

Saturday, November 7th, 2009

This has been a most interesting week for me, especially the first two days I spent in Los Angeles with my older son in meetings relating to three investments in performing arts projects: a small commercial independent film called Fog Warning, (a trailer is viewable on YouTube), a reality TV production company called LongStoryShort Productions, and a film script on which my son Mike and I are working together.  From these meetings on all three investments, as well as other conversations I have had with many people in the performing arts business, I have learned about the challenges artists have with agents, distributors, or other intermediaries.

In the recording industry, the intermediary is the record label.  In movies, screenwriters have to approach producers through agents, and film producers have to reach the marketplace through sales agents or distributors.  TV producers have to go through agents to reach TV networks and other content buyers.  This is similar to what I experienced and saw in the broader business world: there are always gatekeepers between product and service producers and the end customer.

What is great about the Internet is how it has the potential to give those who want to reach a customer the ability to bypass intermediaries and create a better balance of power with those intermediaries.  I love the fact that Paranormal Activity, a movie produced for $15,000, which used predominantly low-cost direct marketing channels, including social media, has grossed over $100 million since its release. Too many intermediaries would be threatened if that became the norm on how to get a movie to the public.

Related to this, I was so happy when my younger son became a very capable online seller during his senior year of high school, and my daughter learned about to get harp performing engagements directly without needing a booking agent.

I believe strongly that we will see far more prosperity and a more equal distribution of income and wealth if individuals have the skills to sell their products, services, and labor directly to those who need them.  Intermediaries can serve a very valuable role, and many are essential to the people they serve.  However, just like any monopoly situation, when they have sole or primary access to the end customer, they can get complacent and not do the best possible for the seller.  That’s why I like the potential direct marketing opportunities the Internet provides.  It gives any seller, including me, the ability to say to an intermediary: “Either be as passionate and single-minded about what I am selling as I am, or get out of the way.”

WHY I OPPOSE THE PUBLIC OPTION (I’VE HEARD THIS SONG BEFORE)

Saturday, October 31st, 2009

In the October 21, Wall Street Journal, there was an article entitled “Japan Post Goes in New Direction.” Reporters Atsuko Fukase and Allison Tudor reported on a change in leadership and the potential reversal of the government’s commitment to privatization.  As they described the unfolding situation, they cite a statement from the chairman of the Japanese Bankers Association, who stated that he believed that private banks would face unfair competition from a government-owned Japan Post that offers banking services.

If this sounds like the concern expressed about the “public option” U.S. health insurance reform proposal, there is a good reason: the issues are remarkably similar.  In the U.S., the U.S. Postal Service has largely avoided competition with the private sector, except in the area of package delivery, in which it competes with UPS and FedEx, express mail, in which it also competes with these same companies, and international mail, in which it competes with DHL, and, more recently, Pitney Bowes.

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WHY THE INSURANCE INDUSTRY IS NOT WRONG ON INDIVIDUAL MANDATES

Monday, October 12th, 2009

At the risk of weighing in on a highly controversial and emotional issue, I want to comment on the insurance industry report that the Senate Finance Committee proposal would add $4,000 in insurance policy costs per insurance policy holder per year by 2019.  Not surprisingly, many elected officials are extremely angry about what appears to be a last minute attempt to undermine support for the Committee proposal, which will be the subject of a vote on Tuesday, October 13.

One could question why the insurance industry waited until the eve of the vote to release these findings.  Their motivation appears to be solely that of defeating health reform legislation.  However, I have gone beyond the politics of their position, and have concluded that, based on what they said, their argument is a legitimate one, and elected officials will have to confront the problem they are presenting if the legislation gets enacted in its current form.

How could coverage expansion partially financed by an individual mandate result in higher costs?  If I were an elected official, I would find it hard to understand how it is possible that adding many policyholders into the system could increase costs, especially since the Joint Committee on Taxation has found otherwise.

The answer is actually relatively simple.  Imagine two populations that are currently uninsured, one of which is young and healthy and spends almost nothing each year on health-related costs, and  the other of which is older and less healthy and, with proper health care, would spend $5,000 per year per person.  If the insurance coverage specified in the proposed legislation costs $2,500 per year per person, the older person will want it, and the younger person will not.

If the legislation proposes an individual mandate, which is a requirement that the individual buy the $2,500 per year insurance or pay a penalty, the level of the penalty has to be very close to, or preferably, the same as the cost of the insurance policy, which would make it economically advantageous for a healthy young person to buy the insurance.  Under most calculations, adding most of the healthy young population, along with other taxes and fees, achieves the President’s stated goal of making health care reform cost-neutral for the federal budget.  I understand that the insurance industry did not look at all elements of the Senate Finance Committee proposal, and that the Committee attempted to address the problem in other ways, but I do believe that there is a significant risk of having more sick people enter the insurance system, and fewer young, healthy people.

The problem with the individual mandate is the penalty has been reduced from being very close in dollars to the cost of the insurance policy to a much lower number.  The Committee leaders reduced the mandate because of objections from Republicans, who criticized it as a disguised tax on the middle class, and from Democrats, who felt that it created real economic hardship for the middle class.  By reducing the penalty to a much lower number, the Committee almost guaranteed that most healthy and currently uninsured young people will opt for the penalty rather than the insurance.

On the contrary, the less healthy older uninsured people will always opt for the insurance, but they will cost the insurance plan far more than the premiums they pay.  Unfortunately, because of the low penalty, their incremental costs to the insurance plan will not be offset by premiums paid by healthy young people, because the young people will pay the penalty, which will be inadequate to offset the cost of the older people.

So what does the insurance company do?  Very simply, it has two options: first, raise the cost of the insurance plan for everyone currently participating in it; and second, try to reduce what it pays to health care providers.  The cost of insurance is likely to rise for everyone.  The burden of lower provider payments is most likely to fall unevenly on the provider universe.  Major academic medical centers, like Yale-New Haven in Southern Connecticut, have sufficient bargaining power, so insurance payments to them will not decline.  Specialists who have unique skills and market power will not see declines.

On the other hand, primary care providers and financially fragile community hospitals and outpatient centers will get squeezed, because insurance companies will have the power to do that.  By the way, the situation does not improve because government is the payer, because governments have annual budget challenges that have caused them to reduce Medicaid payments whenever they get into a financial crunch.

This legislation is a deeply flawed product, but I can empathize with elected officials who feel a need to expand coverage to people who do not have it today.  I can debate whether the uninsured are driving up health care costs, but elected officials hear a lot of horror stories from voters who are either uninsured or underinsured, and feel like they have to do something.

Why do I make these points when the Committee is very likely to pass the bill, and some form of legislation is increasingly likely to be enacted into law?  Very simply, I do so because, once the legislation passes, we will need to figure out how to contain the damage it has the potential of doing.  This legislation is the beginning of a long process of transforming our health care system, not the end of it.  Although President Obama would like to be the last President to have to address health care, I do not believe his goal will be achieved.  This is too complex a set of problems to be addressed with a single piece of legislation.

Blog On New Feature: Selling, Giving, Re-using And Recycling Nearly Everything


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