There are so many subjects about which to write a blog every week, but, this week, the retirement of Steve Jobs has spawned two separate blogs.  The first was a celebration of his many successes. This will be about his many failures.  The Wall Street Journal quoted an article written by Nick Schulz in The National Review on August 25, 2011.

Unlike Walt Mossberg, whom I quoted the other day, or the many other commentators who celebrated Jobs’ successes, Schulz focused on the fact that Jobs had many major failures along the way, including the Apple I computer, the Lisa computer and the NeXt computer.  He was asked to leave Apple in 1985 and did not return until 1997.  Steven Jobs failed repeatedly and publicly, and he paid in the short run.  However, today, the Apple employees and shareholders are more secure and richer than they ever could have imagined.  He invested repeatedly for the longer term.

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Steven Jobs resignation from the CEO position at Apple has given all of us a moment to reflect on how profoundly, as reporter Walt Mossberg observed in the Thursday, August 25, 2011, issue of The Wall Street Journal, in a piece entitled “Job’s Legacy: Changing How We Live.” We Jobs was transformational in his work with Pixar animation and made Apple Computer one of the most valuable companies in the world, I will focus on what he accomplished at Apple Computer as a creator of great products and services.

Today, I have an I-Mac desktop computer, as does my wife, a MacBook Air laptop, as do my sons and my daughter, an I-Phone, as does my wife, and an I-Pod, as do every member of my family.  My wife even has an I-Pad, so she can read her emails more easily.

I prepared this blog, along with most others, on my MacBook Air, which is my work computer, since I take it everywhere.  It holds my PowerPoint presentations as well, and my Kindle software that enables me to read books anywhere I take my computer.

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Devin Leonard, a reporter for Bloomberg Business Week wrote a great article diagnosing the issues facing the U.S. Postal Service, entitled  “The U.S. Postal Service Nears Collapse.” He delivers a number of great insights, among them:

• The near-term insolvency of the Postal Service was created by a Congressional action in the 2006 Postal Reform legislation which required the Postal Service to prefund all its retiree benefit obligations over the first 10 years after the legislation passed.  Why?  Since the Postal Service is off-budget, and it was getting its overpayments into the federal pension system returned to it, the artificially fast prepayment was a budget-balancing gimmick.  The Congress should have made the Postal Service prefund the retiree benefit obligations the way any private sector company would do so: over the expected 30-40 year life of the obligations.
• The longer-term problems of the Postal Service are driven by rapid and deep declines in mail volumes.  The Postal Service needs to reduce its cost structure much faster.  There are many good ideas that have been proposed for years, but that have not been adopted, such as the relocation of retail postal functions into convenience stores and supermarkets.  However, the Congress and the White House have to step aside and let the Postal Service take some of these steps.
• The Postal Service wants to reduce mail deliveries from 6 to 5 days.  I am not convinced that this step can be taken without damaging the growth potential of certain categories of mail.  What the Postal Service needs to consider is whether it needs to do 6-day-a-week to every address.  Sweden has variable frequency delivery, with 5 days in urban areas, three days in remote mainland rural areas, and two days to remote islands.  The Postal Services needs to begin delineating differences between profitable urban delivery routes and unprofitable rural delivery routes.
• On the flip side, the Congress and the Postal Service need to consider whether pricing for mail originating or being delivered to remote areas should be priced the same as mail traveling a few city blocks.  Uniform pricing has always been seen as a core feature of a communication system on which Americans have depended for political discourse, educational content management, charitable purposes, and other important social causes.  The broad penetration of the Internet makes many of the needs for uniform pricing less compelling.  However, to the degree that we continue uniform pricing, it can be for certain categories of mail, with others starting to move toward distance and cost based pricing.

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