What really motivates people
Sunday, February 27th, 2011The recent tragic suicide of Dave Duerson, a great professional football player, who made a conscious decision to end his life in a way that enabled his brain to be donated to Boston University’s Center for Chronic Traumatic Encephalopathy, reminds us of a profound truth about our nation’s health care crisis: we have to address the root causes of unhealthy and destructive behaviors before we can change the behaviors.
The assumptions underlying many of our health care policies are that people are most motivated to do what is healthy for them and their families, and if we could only get them good information, and good and affordable care, they would do the right things. Unfortunately, the reality is much more complex.







