I find a lot of the commentary on what we will have to do to achieve energy independence and to adjust to a time of scarcity to be misguided. Telling Americans they have to “sacrifice” and “conserve” sounds good, but is not sustainable over the long term.
On the contrary, finding ways in which to conserve energy or reduce spending that actually are perceived as beneficial to individuals is far more likely to succeed and be sustainable. Why does the “sacrifice” or “conserve” message not work? (more…)