In the past month, I have had the privilege of immersing myself in a number of health-based dialogues. As we think about how to get people to engage in healthy behaviors, we must understand the importance of the social networks of which people are a part in driving behavior change.
At Pitney Bowes, we start with the realization that the most important social network is the family unit. If we can reach the individual who makes health-related decisions for the family and persuade that individual to drive healthy behaviors in the family, we have gained a great deal. That’s why we did a home mailing in October to urge our employees and their families to get flu shots.
The workplace peer group is the second most important influence because individuals typically spend more waking hours at work than anywhere else. That’s why we have emphasized creating a culture of health in the workplaces we control. (more…)